Turismo Criativo

CreativeTourismemerges in mid 2007, in Europe, as analternativetoconventionaltourism. It is a relationaland inclusive tourismthatseekstoconnectpeopleandplacesthroughexperiencesofco-creation. In otherwords, in thismodalitytheresultoftheinteractionbetweenthetouristandtheplacevisitedis, in most cases, unusual. Important world touristdestinationshavealreadyjoinedCreativeTourism, such as Ibiza, Bangkok, Paris, Lisbon, Medellin, Quito, Barcelona, amongothers. They are allpartoftheInternationalCreativeTourism Network.

In Recife, CreativeTourismhasemerged as animportantstrategy for thedevelopmentofterritories. It is in this perspective that, in 2017, theNationalCreativeTourism Network – RECRIA wasborn in thecity, whichhascontributedtotheintegrationofpeople, placesandtouristexperiences spread throughoutBrazil, whereco-creation, enchantmentand social inclusionrepresent its guidingprinciples.

It isworthmentioningthat some signpostedproductsandattractions, found in thissection, do nothaveco-creationactivitiesand, for thisreason, do notfitintoCreativeTourism. Evenso, theygenerateemotionthroughtheinteractionofthetouristwiththeplacesvisitedfromexperiencesthat are typicalofthem, characterizing Experience Tourism.